M K R
Strategic Research Maximizing Market Share
MARSHALL - KAYE RESEARCH LLC
CONTENT TESTING - Run the content of a program by your target consumers to find out what they like and don't like.
Your database listeners access a web-survey to evaluate the content in the program, moment by moment, in real time. Then you see the monitor of the program played back to see which elements enticed positive feelings vs. those that are tune-outs.
