M K R
MARSHALL - KAYE RESEARCH works with clients to custom design research studies which provide essential informaton to develop a strategic plan. From setting the goals for the study and designing the methodology and sampling to reach those goals; to conducting the study and interpreting and analyzing the findings. MKR presents the key findings in an easy to follow and usable form, using them to guide the development of a strong strategic plan.
Below are some of the types of studies MARSHALL -KAYE RESEARCH offers:
STRATEGIC PERCEPTUAL STUDY - Find out what your consumers want and need and how strong your brand is compared to your competitors...[More]
FORMAT SEARCH STUDY - Find that new format for your radio station by discovering the unserved needs of a significant target audience...[More]
MUSIC TESTING - Focus your radio stations music library on the favorite songs of your target audience...[More]
TARGET FOCUS GROUPS - Expert moderators talk with your target consumers to uncover new insights in to what they are thinking and feeling about your product and your competitors...[More]
CONTENT TESTING - Run the content of a program by your target consumers to find out what they like and don't like... [More]
AD TESTING - Prior to production, run potential TV concepts by your target audience to find the best approach to communicate the desired message...[More]
MARSHALL - KAYE RESEARCH LLC
Strategic Research Maximizing Market Share
