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STRATEGIC PERCEPTUAL STUDY - Find out what your consumers want and need and how strong your brand is compared to your competitors. Further define your target. Develop a strong position that's credible, unique and based in a key benefit to your customer. Find ways to improve your product. Focus your marketing efforts. Come out of this study with a strong strategic plan.
An MKR expert works with your management team to custom design the survey, then fields a representative random sample of online and/or phone interviews.
MKR then utilizes a unique process in which they take the key information from the research and use it to help clients establish goals, strategies, and action plans to reach their goals.
Strategic Research Maximizing Market Share
MARSHALL - KAYE RESEARCH LLC
