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GOLD MUSIC TESTING - Focus your radio stations music library on the favorite songs of your station's target audience.
Gather 100 targeted radio listeners in an room to listen to segments of the possible songs to play on your station. Find out which ones have the most appeal to your target audience. Use The Analyst program to easily categorize the songs by score and era.
Strategic Research Maximizing Market Share
MARSHALL - KAYE RESEARCH LLC
CURRENT MUSIC TESTING - Measure the appeal of the currents and recurrents with your station's target audience.
Test 30 songs with an online research panel sample screened to meet your station's target demographics and format cume.
