M K R
FORMAT SEARCH STUDY - Find that new format for your radio station by discovering the unserved needs of a significant target audience. How much audience is available for the new format? Is there already a station perceived to be there, or is this an unserved audience that can draw ratings? What are the competitors weaknesses that could be attacked?
MKR works with your management team to develop a complete Strategic Plan. Developing a goal based on research, defining the target, brainstorming the positioning, product development and marketing actions.
Strategic Research Maximizing Market Share
MARSHALL - KAYE RESEARCH LLC
